Yup, we’re a married couple who also own a business together. Just like in our personal lives, in our business lives our different skill sets and personalities definitely compliment one another and allow us to work together as an amazing team. Drew brings the sharp business acumen and an in depth understanding of what strategies will drive results in legal marketing or your industry. Jenny brings the creativity and has an almost unhealthy allegiance to schedules and details, both which will ensure your brand stands out and your projects are completed with a high quality and in a timely manner.
We have operated Deviant Marketing under the same philosophy Drew operated under as a lawyer and Jenny operated under as a teacher – always do what’s best for the client. Combining that philosophy with a desire to rid the world of those marketing hacks who just take lawyers’ money, has led to Deviant Marketing expanding internationally and has let us generate tens of millions of dollars of new client business for our clients.
More About Drew
I started my career as an attorney and handled divorce for celebrities and multi-millionaires. I received a lot of accolades and awards and have some pretty interesting stories, but I’m not going to go into detail on that here. What I will say is that when I had my own law firm, marketing for lawyers was so bad that it inspired me to get an MBA in Marketing and Strategy from Notre Dame, so I could do things right.
After a lot of hard work and additional investment in education (including certifications in Social Media Marketing, Facebook Ads, Twitter Ads, LinkedIn Ads, Google Ads, Search Engine Optimization, and another in Digital Marketing from MIT) I was able to create and execute a marketing strategy that doubled the revenue for my firm every year for 4 years.
After that, I sold my law firm to focus on Legal Marketing. Now I’ve taken those skills and helped numerous attorneys build their brands, obtain leads, and grow their businesses. I also am a sought after lecturer for bar organizations and law schools on legal marketing and the implications of AI in the legal profession, so if you don’t hire us, you can probably pull up one of my CLEs still get some tips for free online.
With 16 years of experience as an educator and instructional leader, I built my career around one core skill: helping people understand complex information. Over the past seven years, I’ve brought that same strength into the digital marketing world designing websites, building SEO strategy, and creating content that helps businesses connect with the right audience and convert visitors into clients.
In my former professional life, I also designed and opened a school in Chicago, so I am accustomed to managing large projects that have a lot of moving parts. I am also proud to be a huge nerd and love to make sure all the nitty gritty details are attended to and fall into place. These skills allow me to help clients develop a clear and unique brand identity and create logos, print media, websites, and social media graphics and posts that reflect the brand and help you connect with clients.